Monday, 9 September 2013

Summer Brief - Hobby/Interest: Plastic - Packaging (Case Study: Heinz)

I chose to research Heinz as a case study example. I searched to see which food brands had considered the more sustainable plastic packaging and Heinz was one of them.

Heinz uses PlantBottle Packaging which is fully recyclable. Up to 30% of the PlantBottle packaging material comes from a renewable source – plants – unlike traditional plastic bottles made from non-renewable fossil fuels.

Below is a more complex explanation of the PlantBottle, explaining the positives of the packaging using facts and figures.

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