Fortnum & Mason is known especially for their tea. This article explains about how they opted for new packaging designs and flavours, in order to promote tea even further. Interestingly, I have read a lot on their website, it seems to be important that their packaging is reusable, and therefore this is why the designs on the tins as well as everything else are so exquisite.
Below are a couple of examples of some of the intricately designed tins which are designed to be reused.
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