Summer Brief - Person/Place: Fortnum & Mason (Inspirational Design)

I love the idea of a designer coming up with a successful design which can be applied to many different products. The following products I have chosen are strong examples of this successful application. Along with Fortnum & Mason designs there are several other brands which they stock who also manage to do this professionally.

Condiments

These tin containers have a real vintage feel about them, representing a true English heritage and strongly resembling the Fortnum & Mason logo. The choice of colours used for the logo are therefore very applicable to a variety of products, allowing their brand to become known instantly.

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I love this label design. The illustration is very detailed and charming and it has a very up market feel about it. The minimal use of the eau de nil applied allows it to once again be a part of Fortnum & Mason, linking strongly to their branding. The logo also fits on the label really well without detracting from the information about the product itself. Although there is no detail directly on the jar itself, the label manages to simply add a unique and attractive memorable feature.

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This caught my attention instantly because it is so unlike the Fortnum & Mason designs. This is why it is probably a successful product though, as it will stand out and become an intriguing item or brand on their website. The packaging is edgy and striking making it stand out.

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Tea Biscuits

I have always loved afternoon tea and cake/biscuits. I think these tins make the novelty even more inviting and enjoyable. They could most certainly be reused again and again. The ornate detail on the tin itself is incredible, and the cream rectangle of text breaks it up, so it isn't too busy and allowing there to be space for a small illustration of a teapot too.

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Bakeware

Last year I found that I really enjoyed incorporating illustration in to my work any way possible. This is something I hope to improve upon throughout second year. When I saw this tea towel design it reminded me just how delicate and unique a pattern can be, and with the use of text alongside the illustrations, a beautiful and inviting design is created.

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Using cardboard alone to package this, an organic feel is created, allowing the product to have a stylish, yet very low budget packaging design. Black ink again brown paper or card is one of my favourite aesthetic finishes.

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Stationery

I've always loved stationery design and have always liked blank cards which can be used for any occasion, and they often come with uniquely designed enveloped with stickers to seal (christian Lacroix). The example below demonstrates the kind of cards I like and I think they have been very well designed. The belly band is just enough packaging to keep all of the cards held together in place.

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I love the illustration on these cards and think the simplicity of a plain envelope works well as it would be too detailed with pattern on both. I think something like this is so easy to create if the illustration is strong enough, and in this case it most certainly is.

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Once again these place cards have a very similar design to the previous cards I posted. The simplicity works well, leaving enough room for the consumer to personalise the cards in any way they want to. Perhaps adding their own personal touch as well as writing the names.

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Beauty

I think this packaging is absolutely stunning. The ornate design along the right hand side of the lid is quite extraordinary and the composition of the different soaps inside is extremely attractive and feminine. The tissue paper gives a simple, yet necessary final touch to the design and the roses in the centre make it stand out from any normal bar of soap.

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Although these bath truffles don't look much different to those in other stores, the packaging is what makes them stand out. In a similar way as the soap, the packaging has been designed to give an elegant and ornate touch, making this product a very exquisite one.

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I really love how typography has been used on this packaging design. The belly band idea breaks the text up to draw attention to the branding and the description of the product. Use of colour is subtle and classy.

The inside is just as special too. The typography continues, however the colours have been mixed up slightly. A very simple net has been used, but it makes it more exciting to open a package like this, compared to one which is simple ripped open and thrown straight away.

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